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I have read the Steve Jobs book by Walter Isaacson and found it to be one of the best business interest reads I have ever read. I don’t recommend it for some light reading, as there is an awful lot of business wisdom in this book. Different readers will get different things from it. The following are items that are standouts for me;  Focus on a few products and excel rather than may products with
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Simply Business has clearly defined descriptions of what Marketing and Communications are, but we continually come across businesses that are not quite sure what the difference is.  So here we have provided you with our definition of marketing versus communications which cuts through all of the information out there. In short, Communications “is the messaging that promotes your Marketing strategies!” Marketing will focus on ‘the who’ – demographics, whilst the communications person will focus on
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December 17, 2017

If Business is the Game, Profit is the Prize

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It is an interesting question to ask a business owner “why are you in business?” When asked you get a wide variety of responses. However, very few respond with anything to do with making a profit. In fact many business owners started in business due to immediate circumstances more than any other planned or strategic reason. Very few would site profits as the key motivator. Because of this we believe the subject of profitability doesn’t
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Unfortunately the answer most likely would be no! Statistics show that 90% of business do not sell and those that do, very few achieve a price anywhere near what they asked.  Also those that do sell feel compelled to sell at a price that is an inadequate reward for the many years of effort, energies and risks of being in business. Unfortunately, the end result is often a disgruntled owner who counted on a lot
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Why is June so important? As we quickly approach the end of financial year, now is a good time for business leaders to not only review your 15/16 results and achievements but to also get a head start and refocus and reignite your vision, objectives and goals for the upcoming year. It’s a common complaint of many of my clients, “where has the time gone?” And I’m sure you’ll all agree that it seems time
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I appreciate how difficult it is to succeed in business and understand the complexities of being a business owner so today I would like to share with you five secrets that start-up businesses should follow that will reduce the risks of being in business and increase the likelihood of long term success. With 35 years of experience across the construction, contracting, manufacturing and service industries, I am passionate about helping business owners and leaders make the
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We all know that effective networking is an important skill for business leaders today. But for most of us it is not something that comes naturally or that we may have received any formal training. If like many of us, you’re not one of the lucky few who it comes naturally to, then read on to find out what I consider to be four important areas to focus your networking efforts, to assist you to
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The statistics are damning in that 90% of owners who manage to sell their businesses don’t get what they wanted or expected when they sold.Why? And more importantly, what do those that do sell at the right price do differently?Research has highlighted that the reason most owners don’t achieve their exit is due to the fact that their businesses were “not sale ready.” Within excess of $8million worth of businesses available on the market today,
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December 17, 2017

People Power

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People are the most valuable asset not on your balance sheet! So why are people so important to a business?Firstly if you don’t employ people you have a job, not a business.So what defines a business; “A business is a collection of systems that work together to solve another person’s problem or satisfy their wants or need at a profit.” Systems are written and implemented by people, so to have a successful business you have to
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When you talk to people about how and why they start in business, there are many and varied responses, but most say they had a great idea and then made the decision to turn it into a business. Unfortunately the statistics from the Australian Bureau of Statistics are damning in that over 50% of start-up businesses fail within the first three years. Is this because the business idea simply didn’t stack up in the first
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